When and where did the company begin?
I started designing grow tents in 2009 and the first
Green-Qube hit the market in 2011. Being Welsh, it
was important for me to stick to my roots and run
the business from Wales. I chose Cardiff as it was
such an expanding and diverse city, and it is just
down the road from my hometown of Caerphilly, so
I could still pop home for my mum’s home-cooked
dinners! And yes, Caerphilly is where the famous
cheese comes from!
Has your company moved or expanded
since the beginning?
We have moved locations but not far! We are now
just outside Cardiff in the buzzing and creative
seaside town of Penarth. With age, kids are now
in the equation, so a quieter pace of life and the
beach was a real draw. It is important for us
to have a work-life balance and Penarth offers
amazing cafes, bars, and restaurants as well as
countryside and sea—what more could you want?
What is your current product line?
Our product line diversifies and grows year on
year. We have become known within the indus-
try as innovators and are proud to be the first to
bring countless new concepts and features to the
market. Being design-led, this came naturally to
us and we loved the chance to create innovative
solutions to problems that growers had. Based on
feedback and ideas that growers themselves had,
we took to the design board and got creative. As
a result, we not only offer brand new features and
time- and money-saving nifty ideas such as the
Uplift Bar for gravity-fed water systems, we also
thrive on bringing new tents to the market.
After the success of the Green-Qube, the Roof-
Qube followed. This was the grow tent that really
got us noticed as it was first grow tent designed
specifically for attics. It allowed people, for the first
time, to grow in loft spaces. There was a huge need
for people to maximize the space to grow and this
opened up a whole new level to growers, especially
in the UK where houses are limited on space.
Our latest addition is the revolutionary Quick-
Qube. Again, this a brand new concept to
growing indoors, but this time we have learnt
from our mistakes and invested in a patent to
protect the idea and concept. The Quick-Qube is
a completely new and different way to create an
easy growing space quickly. Adapted from an
industrial gazebo frame, the pop-up framework
combines Green-Qube’s class-leading outer shell
with a super sturdy yet lightweight aluminum
frame. The frame comes as one piece, so it simply
pulls out and clicks up so you can put your grow
tent up—and down—in minutes. It also means
that you won’t lose any poles and it is much
easier to store. As it is aluminum, it doesn’t rust or
corrode and it is even stronger than steel. It can
easily hang more than 100 kilograms [200 pounds]
of it. We believe in this frame so much we are
offering a one-year frame guarantee too.
Where do you distribute
Green-Qube products?
As a UK company, we predominantly sell to
the UK as well as all across Europe. We also
distribute to more far-flung countries such as
Chile. Our big project for 2018 is moving into
the US and the Canadian markets. We are
excited to be backed by Wales Trade, which
is run by the Welsh Government. They be-
lieve in us and our products and are going
to be helping us establish our brand in the
US and supporting the work we do out there.
What are your company’s strengths?
We’re innovative, quick to move with new
ideas and designs, we solve growers’
problems with time- and money-solving
solutions, we produce high-quality prod-
ucts at low costs, and are quick to design
and manufacture.
What significant things have you
learned so far about the industry?
“
WE HAVE BECOME
KNOWN WITHIN
THE INDUSTRY AS
INNOVATORS
AND ARE PROUD TO
BE THE FIRST TO BRING
COUNTLESS NEW
CONCEPTS AND FEATURES
TO THE MARKET.”
Innovating is the best way to make your
way in the industry. Innovating and
keeping low overhead, if that’s possible!
What makes your employees so
awesome? How does the team at
Green-Qube bond?
We all have the passion and drive to build
and develop our products and the company.
We work together closely and make sure
we communicate and share whatever is go-
ing on, however big or small. To develop a
brand that has grown so quickly and seen
in such high regard within the industry
really spurs us on. What’s better than work-
ing for a successful and expanding com-
pany? And, of course, we love to celebrate
that too! Go-karting seems to bring out
everyon e’s competitive side, and we tend
to finish off the day by eating a lot of meat
and consuming beer in Cardiff! Socializing
and celebrating our successes is definitely
vital to keep that team spirit alive.
groundbreakers
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