Maximum Yield USA December 2016 | Page 158

you tell us
PHYTOPONICS IS A START-UP COMPANY TACKLING FOOD SECURITY AND SUSTAINABILITY THROUGH A PATENT-PENDING , LOW-COST , EASY-TO- USE , AND ADAPTABLE HYDROPONIC GROW BAG CALLED THE HYDROSAC . PHYTOPONICS CEO ADAM DIXON TELLS US MORE .
THE HYDROSAC IS THE LOWEST-COST AGGREGATE-FREE HYDROPONIC SYSTEM ON THE MARKET . IT IS FLEXIBLE AND MULTIPURPOSE , UNLIKE ANYTHING SEEN BEFORE ."
HOW DID YOUR BUSINESS GET ITS START ? I have been doing hydroponics for 10 years , growing with a variety of systems — bubbleponic , fogponic , aeroponic , and soil . I started the business because I had an idea for a new type of hydroponic system after hearing from other growers who wanted systems that were low cost , productive , easy to use and adaptable . I teamed up with two close friends and a close colleague to develop this idea . We all share the same values and desire to make a real difference in the world through hydroponics .
HOW HAS THIS IDEA EVOLVED ? In six months , as a team of four , we took a rough idea and optimized it for manufacture and growth , achieving multiple awards . We are now looking to mass manufacture to meet demand , and are currently tooling up .
WHAT IS YOUR COMPANY ’ S PHILOSOPHY ? We are a community interest company ( CIC ) in the UK , so we are a mixture of for-profit and non-profit . We want to make low-cost and easy-to-use products to accelerate the adoption of hydroponics to tackle food security , global warming , deforestation , water scarcity , and land shortages .
TELL US ABOUT YOUR FLAGSHIP PRODUCT , THE HYDROSAC . The Hydrosac is a hydroponic grow bag made from recycled flexible plastic . It holds water and has inflatable sides that support a porous growing platform above water . It has integrated aeration , with one valve on the end leading to a bubbler welded onto the bottom that aerates in an optimal pattern — no more air stones !
156 Maximum Yield USA | December 2016