Maximum Yield USA August/September 2020 | Page 59

or business owner who could make a real difference. Not to mention, I don’t see any of the bold-type vertical farming companies doing anything significantly different, like introducing any new varieties, reducing prices, or increasing nutrient density. I also think it’s placed unrealistic expectations on the industry and I don’t feel that the (venture capitalist) metrics work in agriculture. In my opinion, business is meant to be cash-flow positive and the operator needs to be realistic, passionate, curious, dedicated, and focused on what they’re doing. Raising money should come after you’ve proven your business model. How does the US vertical farming industry compare to the industry in Europe? I’ve done projects in Holland, Spain, Germany, and the UK, and I have a lot of friends in every facet of the international horticulture industry, including entrepreneurs, growers, and suppliers. I think the EU vertical farming industry is slower growing, and based on a lot less hype and a lot more reality. Pioneers in vertical farming in the EU seem to be entrepreneurial but more focused on the business case and trying to fill a value-added need. I also think EU vertical farmers are more creative, self-sufficient, and realistic. Thus far, urban farming has been organized by grassroots efforts or state-sanctioned research and funding programs. How would the passage of the Urban Agriculture Production Act of 2017 in the US Congress change the industry? The bill, if passed, could be a positive thing for urban ag — if it gets some fine tuning. But, the prognosis for its passing (is) not good. After reading the bill, I’m also concerned that it doesn’t open the door wide enough for the entrepreneur. I feel that it has too much of a bureaucratic government point of view because it lacks input from the potential beneficiaries in urban farmers. I also wish that there was reference to forgiving student loans to students in agriculture programs. I think the government bill can encourage young people to consider farming as a career, but it doesn’t quite go the last mile. Looking forward, what do you see as the future of urban farming in the United States? I am optimistic. I see a steady increase in urban farming, vertical farming, and controlled environment agriculture in the future. There will be a few industry hiccups and some high-profile failures, but that’s normal business in a developing industry. On the positive side, I see more interesting, creative, and innovative projects being developed. I want to think that entrepreneurs’ attitudes in the space today are slowly beginning to mature and become more focused on best use, innovation, and economics. The ebb and flow of America’s urban agriculture industry is indicative of a marketplace that is still largely in start-up phase. That being said, there are exciting opportunities and prospects related to both investment interests and government programs. However, as eluded to by Behrman, how the stability of these developments will affect the overall industry progress largely remains to been seen. Either way you cut it, the simple fact urban farming is receiving the attention of mainstream demographics in the US speaks to an industry experiencing growth.