"WE WANT TO BE A CHAMPION FOR THE
INDUSTRY, AN ADVOCATE FOR CHANGE,
AND FACILITATE GROWTH AND SUCCESS
FOR EVERY ONE OF MAXIMUM YIELD’S
CUSTOMERS AND THE INDUSTRY OVERALL."
M
aximum Yield
started in Nanaimo,
BC, under the guidance
of owners Jim and Linda
Jesson, who saw the
need for a magazine
that promoted organics,
green living, and
hydroponics. The niche
proved to be a great
one over the years.
Back 1998, when it
all started, there was
only Maximum Yield
Canada. It was a 30-page issue, thin by most standards,
but it was the start. Today, the company publishes seven
publications. There are the monthly Industry News (Inews)
and flagship Maximum Yield USA magazines, as well as
two bi-monthly editions of Hydrolife and three bi-monthly
international editions of Maximum Yield. Still based at its
headquarters in Nanaimo, Maximum Yield’s closely-knit
team of 13 employees produce exceptional products that
are distributed around the world from North America to
Europe to Australia.
To maintain its status as a global hydroponic industry
leader, the brand also changed over the years. As
legalization of marijuana began gaining more traction in
the US, Canada, and the rest of the world, Hydrolife evolved
from a lifestyle magazine to a cannabis-focused publication
to keep up with rapidly changing times in the industry.
However, Maximum Yield has done more than publish
informative magazines. The company began hosting
trade shows in places like Detroit, Vancouver, and San
Francisco. The shows were more than just a massive boon
for business; they helped the industry and spread the word
about indoor horticulture and hydroponics.
Today, the magzines feature articles by many of long-
standing contributors, including Chris Bond, Lynette
Morgan, Eric Hopper, and Grubbycup.
Another major change for the company occurred in May
2016. That’s when Calgary-based private equity firm
Chrysalis Acquisition Partners Inc. acquired Maximum
Yield and all its publications. Headed by founder
and president Glenn Huber, Chrysalis has brought
strength and a unifying vision to the Maximum
Yield brand.
“We want to be a champion for the industry, an
advocate for change, and facilitate growth and success
for every one of Maximum Yield’s customers and the
industry overall,” said Huber after Chrysalis acquired
the company.
Concurrent with the transition of corporate ownership,
Maximum Yield identified the modern growing industry’s
need for a high quality digital advertising solution.
If the fall of 2016, the company joined forces with Janalta
Interactive, a top-top tier website developer, to initiate
design and development of Maximum Yield’s new digital
platform.
Maximum Yield is also active on social media,
delivering more content and news you can use to
customers via Facebook, Twitter, Instagram, LinkedIn,
and other well-known platforms.
Through all of that, however, the key motivator that has
driven Maximum Yield over the years is the relationships
we’ve built through friends, clients, and readers. These
relationships matter more than anything. We are grateful
to hear from readers who let us know they keep every
issue close by; we appreciate our clients who have trusted
us to help market the products they have worked so hard to
develop; and we cherish the friendships we’ve made along
the way. These experiences are what build a community
and will continue to
fuel our passion in the
years to come.
With its banner flying
high, Maximum Yield
heads into the future
with the intent to
remain the global
standard for quality
information about plant
and vegetable growing
around the world.
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