Maximum Yield USA 2014 February | Page 164

movers & shakers Some of the Sanctuary Soil crew in front of media bins in the mixing area. Sanctuary Soil & Feed Quality, Integrity, Value With its 200-plus-acre production facility located in Vernalis, California, Sanctuary Soil & Feed is among the largest producers of organic soil amendments in North America. Mitch Davis, one of the Sanctuary Soil brand’s founders, shares how the company has achieved so much success since starting out, and talks about their bulk soil delivery service that reaches all of California. 162 Maximum Yield USA  |  February 2014 Before starting Sanctuary Soil & Feed, Conor Davis had founded a company in the recycling industry, and Mitch Davis worked for American Express in corporate finance. Mitch has been an avid gardener and breeder for more than 35 years, and Conor moved from the recycling industry focus to biomass processing of forest products for big ag, energy, cellulose and the landscape industry. The company behind Sanctuary’s premium soil products was formally established in the 90s by Conor, who built the company into the largest producer of worm castings in the United States. The Sanctuary brand was born when Mitch joined Conor to move into the greenhouse, outdoor garden and hydroponics market. Since Mitch and Conor joined forces, the company has grown to become the largest premium bulk soil and amendments delivery service in California. “We saw a place for an Ultra Premium soil line and great service,” says Mitch of the early years. “We started with field trials and testing, and then we put our soils out with the best growers in