Maximum Yield Industry News October/November 2020 - Page 29

OUR EXPERT ENGINEERS , MICROBIOLOGISTS , CHEMISTS , AND TECHNICAL SUPPORT TEAM all work together with the customer to provide the best solutions .”
What did you and your partners do before starting Silver Bullet ?
Silver Bullet Water Treatment Company ’ s roots were founded by engineers who were seeking more efficient and sustainable water management solutions . Our diverse and highly experienced team comes from multiple backgrounds such as the oil and gas industry , municipal water treatment , the medical profession , and various other industries , all contributing to the company ’ s unique value-added proposition . Together , our talented and high-performing team has created a course towards excellence . Our leadership has decades of combined experience in water treatment , environmental science , and working for Fortune 100 technology companies .
What drew you to the CEA and cannabis industries ?
Founded in 2011 , we focused on managing water for commercial cooling and livestock drinking water applications . Even for a maturing company , if you are not expanding your reach into exciting new industries , you will be left behind . As part of our business expansion , we found that the controlled environment agricultural ( CEA ) market shared many of our same values . At the same time , CEA business operations were well-suited for our scope of water treatment solutions . Once the cannabis industry took off in our home state of Colorado , we saw a niche opportunity for SBWTC to deploy its expertise into this new and exciting market . CEA and cannabis cultivators understand the sophistication of their water systems and they are demanding that their solution providers work with them to optimize their facility throughout the relationship with the vendor .
How many people were employed at the beginning ?
Our company started with a dedicated group of fewer than 10 people , many who filled multiple roles to establish our reputation for innovative water management solutions and industryleading customer support .
What did you first produce ?
The cornerstone product from SBWTC ’ s inception has been our Advanced Oxidation Process ( AOP ) technology . This patented product treats water by using the ambient air we breathe as its source , and through a patented photochemical process creates a mixed oxidant gas that is a highly effective anti-microbial solution . Over the years , we added several new solutions to our product portfolio , which , in return , afforded us the opportunity to provide more holistic water treatment solutions for our cannabis and CEA customers .
What were some of your struggles as you started the business ?
In our early years , we were confronted with common issues that many other emerging companies face . SBWTC ’ s most pressing challenge was to learn how to be more efficient in our business practices . Cannabis and CEA agriculture facilities have multiple vendors , stakeholders , and service providers that many times must work together to ensure the customer ’ s equipment and crops are optimized . We are proud that after significant efforts , working closely with industry partners , gaining the trust of facility contractors , and providing effective solutions to our customers , our reputation as one of the most efficient water management companies in the cannabis and CEA industries has been solidified .
How did you gain market share and recognition ?
SBWTC prides itself on being extremely thorough and methodical when entering and growing into a new market space . Primary to our growth in the cannabis and CEA industries has been exposing the customer base to our engineering ability . Our expert engineers , microbiologists , chemists , and technical support team all work together with the customer to provide the best solutions , ongoing consulting and continuing education so that not only is the customer ’ s water managed , but the client fully understands the strategy behind the treatment .
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