Maximum Yield Industry News October/November 2020 - Page 12

industry BUZZ
ASTA Announces Award Winners , Leadership Team
The American Seed Trade Association ( ASTA ) recently announced its new leadership team as well as the 2020 industry award winners during the association ’ s PLDC Virtual AGM . The new officer team includes John Latham as chairman , Brad May as first vice-chair , Jim Schweigert as second vice-chair , and Dan Foor , who was elected the new vice-president of the Central Region . Additionally , ASTA announced winners for the Distinguished Service and Honorary Lifetime annual awards , recognizing an individual or individuals who made an outstanding contribution to the industry . Mary Smith and Wayne Parrott were the award winners . Smith has been the Arkansas State Seed Division Director since 1990 and is retiring this year . Parrott has been a tireless advocate in efforts to reach the public , elected , and regulatory communities to address evolving plant breeding methods . He was also part of a recent plant breeding innovation session for federal regulators in Washington , D . C .
Bluelab Strengthens U . S . Sales Division
Bluelab recently appointed Lori Kunz as sales manager for the company ’ s Americas division . Kunz brings more than 15 years experience to the company , which specializes in selling hydroponic instruments across the globe . With a background including technology sales , business development , and greenhouse management , Kunz is skilled in designing and executing grower-centered market approaches . Throughout her career , she has sought out , sold , and implemented technology solutions that elevate industry standards and deliver measurable returns for growers . Based in Colorado , Kunz will lead the Bluelab sales team and partner network in expanding channel and direct sales of Bluelab hardware , software , and services within the Americas ’ horticultural industry , across crop types and growing environments . “ Kunz ’ s arrival is marked by a period of unprecedented demand for Bluelab products . We ’ ve achieved this success by delivering unparalleled quality and service to growers for 30 years ,” says Caroline Nordahl Wells , Bluelab ’ s Americas general manager .
Cannabis Vending Machines Launched in Colorado
It was just a matter of time until people could purchase cannabis from a vending machine . In an era where contactless purchasing is the COVIDnorm , the Strawberry Fields dispensary in Pueblo , CO ., has launched four marijuana vending machines to ensure consumers get their products without seeing a human face . The machines are operating at one location in Pueblo , with plans to install another one at the Starbuds dispensary in Aurora . This new development in the cannabis industry enables customers to get their favorite products including flowers , edibles , and vape oils without going face-to-face with a budtender . Matt Frost is the founder and CEO of anna , a company that invented pot vending machines . According to Frost , the machines will enable consumers to buy their products in the same way they do with groceries , pet supplies , and more . Frost calls it a “ tricked out vending machine ” whose innovation was inspired by the long and tiresome dispensary waits witnessed in Massachusetts .
Heritage Cannabis Acquires Opticann
In a move to acquire the patented VESIsorb drug delivery system , Heritage Cannabis recently announced it entered into an agreement to acquire all the issued and outstanding equity of Opticann , a Coloradobased oral and topical cannabinoid company . Opticann developed the VESIsorb system for optimized cannabinoid absorption and stability . Opticann was founded by several former executives of MedReleaf Corp ., a Canadian medical cannabis company that was acquired by Aurora Cannabis Inc . for $ 3.2 billion in 2018 . Opticann has a supply and distribution agreement with Geocann , a global cannabis organization with the exclusive worldwide rights to the patented VESIsorb delivery technology for cannabinoids , terpenes , and flavonoid formulations . The agreement between Opticann and Geocann provides Opticann exclusive distribution rights to brand and market a select portfolio of VESIsorb formulated oral and topical CBD and CBG products to major U . S . retailers that dominate the U . S . food , drug , and mass retailer market , including CVS , Walgreens , Rite-Aid , and Walmart , among others .
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