Maximum Yield Cannabis USA September/October 2021 | Page 96

canna BUZZ
Cannabis Lounges get Green Light in Nevada
After four years of setbacks , cannabis consumption lounges are finally making their way to Nevada . Gov . Steve Sisolak recently signed Assembly Bill 341 into law . The bill provides the licensing and regulatory framework for cannabis consumption lounges in Nevada , paving the way for an unlimited number of lounges to open across the state . The plan is for two models for these lounges . One model is designed for already existing dispensaries , stating that if the dispensary has the space to put a lounge adjacent to it , it can do so , however , dispensary operators can only have one lounge , no matter how many dispensary locations there are . The second model is for independent consumption lounges where independent businesses can apply to open up a lounge to sell single-use cannabis products . Consumption lounges showed promise as part of a Las Vegas ordinance back in 2017 and again in 2019 , but due to setbacks and political debates from the gaming industry , the legislation never became a reality .
Curaleaf Partners with Rolling Stone
Curaleaf recently announce a first-of-itskind strategic partnership between its Select brand and legendary music and culture magazine Rolling Stone . Together , the leading lifestyle brand in cannabis joins the most prominent voice in music and pop culture to celebrate the symbiotic relationship between music and cannabis . A new line of co-branded Rolling Stone by Select products features three strains and flavor profiles hand-selected by Rolling Stone to celebrate some of the most well-known and genre-defining artists and sounds in music history . The line includes a berry-forward Overdrive sativa , complex and full-bodied Reverb indica , and a fruity and calming Phaser hybrid . “ Music and cannabis go hand in hand ,” says Rolling Stone President and COO Gus Wenner . “ We are thrilled to have found a perfect partner in Curaleaf who gives us the opportunity to design a product that elevates the music listening experience and celebrates the deep connection between the two .”
Humboldt Brings Organic Seeds to Canada
Humboldt Seed Company , the largest legal cannabis seed seller in California , recently announced a partnership with British Columbia-based Nymera to offer the first feminized , organic-certified seeds in the world to Canadian and global markets . For the first time , Canadian licensed producers will have ready and consistent access to these time-tested heritage genetics and new varietals . These organic Pro-Cert certified seeds are grown by Nymera on its 86 acres of pristine , organic farmland in Westwold , B . C ., where Humboldt Seed Company ’ s cannabis breeding specialists guided the effort . Pro-Cert is accredited by the Canadian Food Inspection Agency to provide third-party certification to the Canadian Organic Regime . This protection , along with the expertise gained by Humboldt Seed Company founder and CEO Nathaniel Pennington , after decades of phenotype hunting and genetics development , is now available by way of several notable varietals , including Apple Blossom Auto , Magic Melon Auto , All Gas OG , Royal Highness , Vanilla Frosting , Trainwreck , and cult favorite Blueberry Muffin .
Retail Vision Set to Debut
A new trade show centered around cannabis retailers is set to go . Retail Vision will be held in Seattle from Nov 9-10 and it promises to show dispensary owners and employees how to run a successful establishment using best business practices with insights from experts in both standard retail establishments and the cannabis industry . “ On the first day , it ’ s all business and we ’ ve assembled retail experts from various backgrounds including Costco and Nordstrom to take the dispensary owner ’ s business knowledge to the next level ,” says Greg James , publisher of Marijuana Venture magazine . “ Bring your pointed questions as we ’ ve budgeted sufficient time for Q & A in each session .” The two-day conference will focus on concepts such as merchandising , add-on sales , digital marketing , customer-retention programs , point-of-sale ( POS ) solutions , as well as e-commerce and website design . While day one focuses on business knowledge , the second day zeroes in on technology solutions for retailers .
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