photos courtesy of Proper Cannabis
Fluence solutions were a stark departure from the inefficient lighting systems on which cultivators relied . The company ’ s lighting solutions were not only more effective for production , but also used less energy , lasted longer and ran cooler , enabling tiered setups that multiplied indoor grow spaces while achieving impressive savings in energy , HVAC and water costs . Fluence ’ s groundbreaking technology hit the market at a critical tipping point in the U . S . cannabis industry . You couldn ’ t discuss effective cannabis cultivation without mentioning Fluence lighting solutions . The team ’ s cultivation expertise , innovative technology , and deep horticulture knowledge catalyzed millions of dollars in revenue increases for growers , harvest after harvest . After rising quickly to a leading status in cannabis lighting , Fluence grew its team with some of the world ’ s leading horticulture scientists and researchers to design systems that would lead to more sustainable forms of food production and to deliver leading insights that transform cultivation strategies for the better . The result was a diverse product portfolio that allowed the world ’ s largest greenhouses and indoor farms to shift away from wasteful legacy lighting to efficient LED technology that improved crop quality , optimized output and reduced their energy footprint . In 2018 , Fluence was acquired by the Munich-based lighting manufacturer OSRAM . By combining Fluence ’ s proven leadership in LED horticulture lighting systems with OSRAM ’ s expertise in lighting technologies , sensors and connectivity , Fluence now empowers cultivators worldwide to increase their output and quality , while achieving new margins and profits . Fluence has since grown its employee base to more than 200 staff globally , established its European headquarters in Rotterdam , Netherlands , appointed key leaders in horticulture lighting and design , installed fixtures across approximately 3.4 million square feet of cannabis canopy , and welcomed dozens of indoor , greenhouse and vertical growers into its family .
THE STATE OF CANNABIS CULTIVATION As of May 2021 , roughly a third of the total U . S . population has access to recreational cannabis . According to New Frontier Data , as of November 2020 , adult-use and medical-use sales in the U . S . legal cannabis industry were expected to grow by 21 percent through 2025 , not including the additional states that passed adult-use and medical-use legislation in early 2021 . Results from PEW Center , Gallup Poll and the General Social Survey all show similar results regarding changing opinions on legalization since 2010 . The same New Frontier Data report notes that a $ 16-billion illicit cannabis market still exists in the top eight states without widespread cannabis legislation — including Texas , North Carolina , Georgia , Indiana , Tennessee , Wisconsin , Alabama and South Carolina . Texas alone represents a multibillion-dollar economic opportunity . In short , the meteoric rise in the cannabis industry is clear . The best , most informed cultivators are enhancing the quality of their plants , yielding better , more nuanced products and ultimately nurturing a more refined taste among consumers . The operational philosophy of cannabis cultivation is also shifting from “ grow fast ” to “ grow smart ”: Industry leaders like Fluence are releasing best practices , investing heavily in research and striving to standardize an unregulated and unruly industry .
FLUENCE ’ S CULTIVATION PHILOSOPHY Fluence ’ s global team believes in one simple truth : Research and relationships , not just product solutions , will be the catalysts that guarantee individual cannabis growers will reach their full potential . Ultimately , there is no one-size-fits-all approach to cannabis cultivation . Every operation , every cultivar and every set of circumstances is unique . The strategies cultivators deploy to enhance profitability , maximize yield and optimize facilities should be , too . But the pursuit of perfection can ’ t be done alone .
“ INVESTING IN EXPLORING THE SCIENCE behind Fluence ’ s solutions is crucial to staying educated , informed and ahead of important innovations in the rapidly evolving cannabis industry .”
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