Maximum Yield Cannabis USA October/November 2018 | Page 79

“There are so many challenges to making a show like this. The biggest challenge in production is making sure you do not impose too much on the grower’s time or the cleanliness of their facility,” says Morin. “It is easy to get lost in the beauty of a multi-million dollar grow operation.” Canna Cribs is a show made by growers for growers, so it’s educational as well as entertaining. Given that, Morin says the Canna Cribs audience consists of both cannabis professionals and hobbyists checking out the featured grow operations. “Growers from all around the world serve as our primary audience demographic,” Morin says. “It doesn’t matter if you are managing a 50-acre hemp farm in Estonia or a closet grow operation in your California dorm. You will both enjoy our show, along with bringing value back to your grow operation. Growers are always looking to get any edge they can to sharpen their skills and improve their grow operation.” Despite being new to the world of video production, Morin and the Growers Network crew still find ways to enjoy themselves and have some memorable moments when they’re out filming. “ It doesn’t matter if you are managing a 50-acre hemp farm in Estonia or a closet grow operation in your California dorm. You will both enjoy our show, along with bringing value back to your grow operation.” Maximum Yield 77