Maximum Yield Cannabis USA May/June 2021 | Page 81

WHEN AND WHERE DID ROYAL GOLD BEGIN ? Royal Gold began in 2006 and officially formed as a business in 2009 .
WHAT WERE THE STARTUP YEARS LIKE ? The startup years at RG were difficult , from a couple to a team of five at official formation , everyone played multiple roles .
WHAT DID ROYAL GOLD FIRST PRODUCE ? In the early stages , RG started with a pure coco , and quickly added two soil blends , the Basement Mix and Mendo Mix , to form the core of RG offerings for years to come .
WHAT WERE SOME OF THE STRUGGLES ROYAL GOLD EXPERIENCED EARLY ON ? HOW WERE THEY OVERCOME ? Some of the largest struggles faced by Royal Gold in the early days involved difficulties with co-packers and the decision to manufacture all of our products in-house from scratch . This was a decision made out of necessity and happened very quickly . The challenges of developing a quality manufacturing program shaped the future of Royal Gold and laid the groundwork for creating rigorous quality control protocols and product standards and shaped the direction of product development that led to our best-selling products : Tupur and Kings Mix .
HAS THE COMPANY MOVED OR EXPANDED SINCE THE BEGINNING ? Royal Gold is currently manufacturing exclusively at our original location , although we have expanded from a couple bays in an old lumber mill to occupying the entire site and an adjacent 30 acres .
WHAT IS ROYAL GOLD ’ S CURRENT PRODUCT LINE ? Our current coco fiber-based product line is based on those original offerings and still includes our flagship Coco Fiber , Mendo Mix , Basement Mix , and is anchored by our bestselling Tupur , and supported by the rapidly emerging Kings Mix .
WHERE DOES ROYAL GOLD DISTRIBUTE ? Royal Gold products are distributed throughout the entire U . S . and its territories and Canada , and have also been purchased and shipped to Costa Rica , Guam , Mexico , and beyond .
HOW DID ROYAL GOLD GAIN MARKET SHARE AND RECOGNITION ? Royal Gold built brand recognition and developed market share through sheer perseverance . We made a goal to visit every hydroponic store in the country and build personal connections , and we sampled our products heavily and encouraged side-by-side comparisons . Our dedication to customer service and our confidence in the quality and consistency of Royal Gold products paved the way to customer retention . We attended every industry trade show we could and used a boots-onthe-ground approach to developing brand awareness and growing our distribution network .
HOW MANY PEOPLE NOW WORK FOR THE COMPANY ? Royal Gold currently employs between 65-85 people year-round .
WHAT ARE ROYAL GOLD ’ S STRENGTHS ? Royal Gold ’ s primary strengths are brand loyalty ( by both employees and customers ), customer service , and product quality .
WHAT ARE SOME PROUD MOMENTS YOU ’ D LIKE TO SHARE ? Some of Royal Gold ’ s proudest times are the little moments . When a customer comes up and says thank you , that your product has made a difference in their life or getting a glowing report from a respected grower ’ s side-by-side comparisons . Other standout moments include gaining national distribution and hitting our first-million bag year .

“ The challenges of developing a quality manufacturing program shaped the future of Royal Gold .”

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