Maximum Yield Cannabis USA March/April 2019 | Page 71

“OUR MISSION IS TO DO THE BEST WE CAN TO ENSURE THE SUCCESS OF OUR USER BASE AND ADAPT TO INDUSTRY CONDITIONS AS NEEDED.” What is your company culture and what makes you different? We consider ourselves advocates for the cannabis industry. Our sales reps are experienced growers who help other growers achieve success in the garden (send us photos, tell us what’s up, and we will help diagnose problems or talk grow talk). Try this level of personal engagement with the leading brands and see what help they are! Our guys rock! Is Dakine 420 launching any products in the near future? Yes! We have a bloom boost we call “Shock and Awe,” as well as powdered pH up-and-down, a new foliar product, and a cal/mag supplement we introduced in 2018. “Shock and Awe” sounds impressive. That’s what the Mad Scientist told me to get ready for, and I thought it was a great name. When he developed our microbial root powder, he told me it would grow roots on a bowling ball, which I thought was a bold statement. It lived up to its name (just ask Harry, my bowling ball). What words of wisdom can you share about the industry as you see it? As a business owner, it’s about honesty, integrity, and hard work. We want our retailers and growers to succeed with our products. People misjudge how difficult the cannabis industry can be. From banking and compliance issues, to oversupplying the market, a lot of people can and do get hurt financially. We see firsthand the struggles people in the industry face as it evolves. Our mission is to do the best we can to ensure the success of our user base and adapt to industry conditions as needed. As I stated earlier, we are advocates for the industry. Maximum Yield 71