Maximum Yield Cannabis USA February/March 2018 | Page 71

Customer Education
Consider the following: Stop selling products. We know it sounds
counterintuitive, but if you focus your efforts on educating pros-
pects instead of selling, you’ll expand your user base significantly.
When you use content to educate your prospects, you provide
value to them. However, be sure that the information you
provide is relevant, useful, and digestible. You can create blogs,
infographics, checklists, and guides; just make sure to use images
(original, if possible), videos, and other media. In turn, this will do
wonders by stimulating interest in your brand.
Engage with Social Media
In this day and age, we’re all aware of the power of social
media. The list is large and growing larger: Facebook,
Instagram, Pinterest, Reddit, and more. However, are you
making the most out of it for your cannabis brand?
From a pure marketing perspective, social media is an
opportunity to engage with consumers directly. Your goal is
to become relevant to your audience’s lives, whether that’s a
commentary, a conversation, or via multimedia engagement.
You see, your target demographic is on one or multiple social
networks. And if your brand isn’t there interacting, you’re missing
out on a world of opportunities.
Finally, the amount of data you can collect is astounding. For
example, you can get demographic information about the age,
gender, and interests of your followers on Facebook. By posting a
video, you can get information on who watched it and what their
demographic profiles are. This information used to be expensive
and time intensive. Not anymore.
“ if you focus
your efforts
on educating
prospects instead
of selling, you’ll
expand your user
base significantly.”
like it.
follow us on facebook @myhydrolife
grow. heal. learn. enjoy.
myhydrolife.com
myhydrolife.com
grow. heal. learn. enjoy.
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