Maximum Yield Cannabis USA February/March 2018 | Page 70

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SIX WAYS TO BUILD A SUCCESSFUL
by Bjorn Wallman
These days, you need more than a solid
product to compete in the cannabis market;
you need to build a brand. And just how do
you do that? Bjorn Wallman has a few tips.
T
o build your cannabis brand, you need to constantly interact
with your audience. It’s important to provide channels that
attract and capture new customers, as well as engage with
existing customers. But how do you do that? Here are six
things you can do to build a successful cannabis brand.
Become a Hub of Information
Fresh and engaging content is the cornerstone of a successful
cannabis brand. Publishing blogs and articles will give your
brand something invaluable: a voice. But to become a hub
of information, you need to consistently create, curate, and
distribute content. This will entice and engage your audience
and help drive profitable customer actions.
Unfortunately, not enough cannabis brands consistently cre-
ate fresh content. And you know what? It’s a shame because
it’s really not that difficult. All you need are simple updates,
whether you keep it short and sweet with 250-500 words or go
for more in-depth pieces of 1,000-2,000 words.
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