Maximum Yield Cannabis USA December 2017 / January 2018 | Page 70

learn HL: Within your company or the industry in general, where do you see the greatest need for qualified candidates? PERLMAN: The marijuana business in general is lacking organized professionals in both sales positions and as project managers. The industry is extremely disorganized and we need some real professionals to come in and lay the bricks of the industry. The hope is one day we can look back and proudly see how those bricks are positioned. SCHMITTEN: Brytemap is dedicated to provid- ing efficient, secure, and compliant solutions to our customers. This notion requires that our employees not only understand the intricacies of the cannabis industry itself, but how our technology applies to it. Like most technical companies, we will have needs for technical support staff, solution archi- tects, and sales representatives. SCHMITTEN: Geography in the US definitely presents unique challenges. Laws are constantly changing and differ from federal to state as well as state to state. Therefore, compliance is a huge issue with many of the businesses in the industry. As more and more states legalize cannabis, we are constantly having to educate ourselves and our customers of the specific requirements and the how they apply to everyone. HL: As a cannabis business manager or owner, what sort of challenges do you face most frequently? PERLMAN: Again, lack of organization is an extremely problematic issue in the marijuana business. Also, dealing with other businesses, we have seen a serious lack of follow through when it comes to remedial chores like phone calls and emails. SCHMITTEN: Right now, there aren’t many industry standards established. Also, w