Maximum Yield Cannabis USA December 2017 / January 2018 | Page 70
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HL: Within your company or the industry
in general, where do you see the
greatest need for qualified candidates?
PERLMAN: The marijuana business in general
is lacking organized professionals in both sales
positions and as project managers. The industry
is extremely disorganized and we need some real
professionals to come in and lay the bricks of the
industry. The hope is one day we can look back
and proudly see how those bricks are positioned.
SCHMITTEN: Brytemap is dedicated to provid-
ing efficient, secure, and compliant solutions to our
customers. This notion requires that our employees
not only understand the intricacies of the cannabis
industry itself, but how our technology applies to
it. Like most technical companies, we will have
needs for technical support staff, solution archi-
tects, and sales representatives.
SCHMITTEN: Geography in the US definitely presents
unique challenges. Laws are constantly changing and differ
from federal to state as well
as state to state. Therefore,
compliance is a huge
issue with many of
the businesses in
the industry. As
more and more
states legalize
cannabis, we
are constantly
having to
educate
ourselves and
our customers
of the specific
requirements and
the how they apply
to everyone.
HL: As a cannabis business manager or
owner, what sort of challenges do you
face most frequently?
PERLMAN: Again, lack of organization is an
extremely problematic issue in the marijuana
business. Also, dealing with other businesses,
we have seen a serious lack of follow through
when it comes to remedial chores like phone
calls and emails.
SCHMITTEN: Right now, there aren’t
many industry standards established. Also,
w