Maximum Yield Cannabis USA December 2017 / January 2018 | Page 29

Medical cannabis has been the only thing that takes the pain away without having a ton of negative side effects . After shutting down my nightlife mobile app , I was searching for what my next venture would be and decided to go with something based around one of my passions in life . Cannabis growing happens to not only be something I do to save money , but it has become one of my most enjoyable hobbies and way to spend time . It brings a lot of relaxation and peacefulness into my life . I also noticed that I was not the only person in the situation of needing medical cannabis but not being able to afford it , so I decided to fill that need with our affordable growing starter kits paired with our how-togrow videos . Also , all of our content is mobile friendly so you can view it while in your garden .
When and where did the company begin ?
GreenBox Grown was started in Monterey , California , during the summer of 2016 and was officially launched in January 2017 .
What were the start-up years like ?
While we are gaining traction early on , we are definitely still in the start-up phase .
How does your company philosophy translate to opportunities ?
We believe in following healthy and sustainable practices that still provide quality results . With our Greenhouse & Low Wattage Indoor Starter Kits , we are able to provide a cannabis growing system that accomplishes exactly that . Now , all home growers can have a sustainable growing solution that is simple and easy to set up .
What did you first produce ?
GreenBox Grown started out as a website with only how-to-grow videos , and very few of them . I had one series , which was a sixmonth long photoperiod grow of four Blue Dream plants with a ScrOG . Now , I have expanded to offering videos for growing autoflowers , starting from clone , starting from seed , how to harvest and cure , and tons more . And we also have a seeds and supplies store with growing starter kits .
What were some of your struggles as you started the business ? How did you overcome them ?
In the beginning , it was difficult to get our message out to the general public . Cannabis is a young industry , but it is highly competitive and there are a lot of already established companies moving into the space . Because there is so much noise out there , we had to find a niche
myhydrolife . com in the market where we could make our mark . That is where I decided to pair the how-to-grow videos with growing starter kits . We realized that if you are coming to our site to learn how to grow , you most likely need supplies and aren ’ t sure which ones . So , why not have both in a way that is understandable for someone who has never grown before ? Also , there was no other website that offered both starter kits and how-to-grow guides , so it was an easy decision to make .
How did you gain market share and recognition ?
Differentiating ourselves from competitors has been the biggest way to gain traction for us . There have been several ways we have done this , one of which was finding our niche market , as I mentioned earlier . We also added a line of mini starter kits that come with the bare essentials to grow one or two small plants . Perfect for the first-time grower ! We also expanded into greenhouse starter kits for people interested in utilizing the natural resources of the outdoors . Most people come to our site looking for information on growing cannabis at home . Once they learn how to grow , it is inevitable they will need supplies , and a first-time grower doesn ’ t know exactly what they need .
What is your current product line ?
Right now , our most popular product of our current line is the Medium Sized Indoor Grow Starter Kit . This includes a 5x5x6.5-foot grow tent , two 300W LEDS , a light timer , fans , watering and nutrient supplies , four Smart Pots , soil , and harvesting equipment . Our second most popular package is the Large Greenhouse Starter Kit , as most of our clients find it is perfect for growing six large plants that provide a huge yield . Our full product line includes a mini , small , medium , and large starter kit for both the indoor and greenhouse set-up . Then we offer cannabis seeds from a hand-picked group from the best seed banks . These are banks we have been working with for a while now and have only had positive experiences with .
How many people now work for the company ?
Currently , it is myself , R . L ., Jenna , and Bobbie , our black lab / chow . I am responsible for content creation , customer outreach , marketing , and growing the cannabis . R . L . and Jenna focus on the legal and financial side of things . Bobbie is 14 years old and she tests out all of the pet-related cannabis products . We share that feedback with our clientele . Right now , Bobbie is really enjoying her daily dose of 1:1 CBD oil , which comes in fish oil .
Jenna Osborn
Robert Osborn
GREENBOX GROWN HAS A VERY CLEAR MISSION , AND THAT IS TO HELP OTHERS BY PROVIDING AN AFFORDABLE MEANS TO MEDICAL CANNABIS .”
grow . heal . learn . enjoy . 29