Maximum Yield Cannabis USA August / September 2017 | Page 79

“he created the Games to change the
perception of cannabis and the stereotype
of those who use it for athletics.”
W
hen Jim McAlpine founded the 420 Games in
California last year as part of his mission to get
rid of the lazy stoner image, he had no idea then how
popular the event would become. In a short time,
medicated athletes and celebrities alike came out to
help stamp out the stigma placed on marijuana users.
McAlpine, who uses cannabis as medicine for his
attention deficit disorder (ADD), says the plant has
always allowed him to put his mind in a place where
he can focus on the activity at hand.
“Whether I’m at the gym, in the pool, or riding a bike,
cannabis helps keep me doing whatever I may be
engaged in for a longer period of time,” he says. “And
more importantly, it makes everything more fun. I actu-
ally forget about the pain and stress of working out after
medicating with cannabis.”
McAlpine, who also founded the successful San
Francisco Ski & Snowboard Festival and the New
West Summit, a cannabis industry conference in San
Francisco, says he created the Games to change the
perception of cannabis and the stereotype of those who
use it for athletics. A team of former professional athletes
and National Football League (NFL) stars regularly help
McAlpine pump up the crowds and tell their stories.
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Raised in northern California, McAlpine grew up in
Atherton, California, but now makes his home with his
wife and kids in Marin County, just across the bay from
San Francisco. He says he first used cannabis in col-
lege—not to get high, but to focus.
“Cannabis kept my mind right to write papers in
college,” says McAlpine. “It was how I motivated
myself to work and go to the gym. I realized it was my
substitute for drugs like Ritalin for my diagnosed ADD;
and it helped me focus as an athlete. I realized I used
cannabis as a wellness tool, even then.”
His hopes for the 420 Games are grand, envisioning a
global takeover, if you will, for the greater good.
“I’d like to keep growing the Games and scale it
into a massive, global event—like Tough Mudder or
Spartan Race,” he says. “I’d also like to bring it to
conservative states like Tennessee and Texas, states
that are less progressive, where we can really help to
move the needle toward positive change.”
420 Games in Los Angeles
The starting line of the 4.2-mile run along the Pacific
Ocean from Santa Monica to Venice Beach and back
in early April had hundreds of toned, healthy-looking
athletes stretching, warming up with yoga, and
medicating (outside the venue) before the run.
Ironically, due to the venue sitting squarely in a
state park zone, there was no partaking of cannabis
at the event.
“It’s always so nice to see everyone obey the rules and
get the mission we are out to achieve,” says McAlpine.
“If someone lights up inside the event, there are tons of
people around saying, ‘Come on, man, just go outside the
event to take a toke.’ It’s a very respectful atmosphere,
and that makes me proud.”
The Santa Monica Police Department was on hand,
just in case, but the Los Angeles 420 Games concluded
without a hint of trouble, and the police in attendance
were dubbed “Santa Monica’s finest,” a nod to a
favorite weed slogan.
grow. heal. learn. enjoy.
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