Maximum Yield Cannabis USA August / September 2017 | Page 14

ENJOY.
from the publisher
12
F
or more than a year in these pages,
we’ve worked hard to bring you the
latest information, history, how-to methods,
and products surrounding cannabis. In
this issue, we’re focusing a little more
on people. One of the best parts about
a budding industry like the marijuana
industry is the personalities that emerge,
including Jim McAlpine, founder of the 420
Games and Power Plant Fitness. He graces
our cover after working with San Francisco-
based photographer Mark Rutherford. The
two had a hoot during the shoot earlier
this month, and the resulting photos
reflect that. We hope you enjoy reading
about McAlpine’s efforts to help educate
the world that marijuana isn’t just for lazy
couch-locked stoners, but that people use
it to live more productive, healthy, and
pain-free lives. The world is waking
up to this, and people like McAlpine
are helping to spread the message.
But there are other ways to get
the message out. Ezra Soiferman
prefers to do it with his camera.
Soiferman has the curious, yet
awesome distinction of holding
the position of artist-in-residence
at Tweed, Canada’s largest
medical marijuana producer.
He is probably the only artist-in-
residence at a medical marijuana
facility, but it goes to show how
imagination can lead to new and
great things. Soiferman has a love
for photography, and his unique
and stunning photographs capture
people, patterns, and cannabis
beautifully. His story and artwork
are worth checking out on page 70.
Finally, there are those who work
under the radar trying to make
a positive difference in people’s
lives. Carla Baumgartner, owner
of Ganjarunner in LA, took a lot of
risks to open her business, driven
by the belief that her work will help
ease peo ple’s pain. It’s paying off,
and it’s worth a look on page 56.
It is people like McAlpine,
Soiferman, and Baumgartner that
are moving this industry forward in
a positive and helpful way. We hope
you enjoy their stories and the many
others in this issue of Hydrolife.
grow. heal. learn. enjoy.
Marijuana isn’t just for
lazy couch-locked stoners,
but people use it to live
more productive, healthy,
and pain-free lives.
myhydrolife.com