Maximum Yield Cannabis USA April/May 2018 | Page 48

learn
by Kent Gruetzmacher
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grow. heal. learn. enjoy.
With mega weed
corporations emerging, will
there still be a place in the
industry for craft cannabis
producers? If the craft beer
vertical is any indication, craft
cannabis will have to walk a
very fine line to survive. Kent
Gruetzmacher explains.
C
raft cannabis is carefully produced
with originality, creativity, and
zeal. It’s the true representation of
the horticulturist turned artist. Craft
growers infuse a carefully balanced
mix of environmental control, irrigation
procedure, and genetic manipulation into
their creative processes. They produce
exceptional flowers that are unique to
specific locations and methods. These
flowers are singular in their existence,
like a rare bottle of wine. Craft cannabis
products are virtually impossible
to create on an industrial scale and
attempting to reproduce craft methods
in mass production dilutes the integrity
of the process by removing the intuitive
touch of the master gardener.
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