Maximum Yield Cannabis USA April/May 2018 | Page 47

“ POSSIBLY THE MOST important aspect of a successful cannabis business, after product, is networking.” • Ability to Recognize Shortcomings: This is a key component to all successful leaders. Self-awareness is of utmost importance to all leading styles. If you feel you cannot do this without bias, work towards the solution you are most comfortable with. The most popular options are: hiring employees to fill in your weak areas; partnering with someone who has complementary skills; and seeking an outside consultant to help identify and solve prob- lems with you as a team. The list above provides a jumping-off point for planning and beginning your business. As we all see the great potential in our industry, we must lay the foundation on solid business practices as well as take a unique position of openness to pivoting with constant political, regulatory, and market changes. Unique industry planning cannot be underestimated or overlooked. Jayson Frost is working to become an all-inclusive source for the industry. He is currently a partner at Kronos Advisors (KronosCA.com), and he is always seeking, identifying, and executing on an ever- expanding list of partnerships within the industry. He can be reached at [email protected]. myhydrolife.com grow. heal. learn. enjoy. 47