Maximum Yield Cannabis Canada 2017 November/December | Page 59

For the photonic part, I had experience working for a re-
search centre for microtechnology at the university, and I was
involved in a three-year research project with a well-known
lighting manufacturer. Focus there was on colour conversion
materials for white light generation with LEDs, as well as very
new materials called QUANTUM DOTS, which were then very
fancy and very interesting to do the research on. That is where
I learned a lot about light, optics, LEDs, semiconductors, and
all the physical principals behind this. That was the reason
we decided to do something for illuminating the plants. We
started building prototypes and soon saw there were already
products on the market, but very bad ones. When we had our
first prototypes, we found people that were interested in LEDs.
HOW DID YOU GAIN MARKET SHARE
AND RECOGNITION?
MARTIN: By giving interested people the opportunity to try
our products free of any risks; they received free samples
they could test. They got very intense consulting from us
because we feel this is very important; the product must
be good but also how you apply the product … That made
them very happy.
HOW DID YOU BECOME SO SUCCESSFUL IN EUROPE?
WHAT ARE SOME OF YOUR PROUDEST MOMENTS?
DAVID: When we received the order from our first sales
partner, which was paid in advance, that was great! Another
one was when we were able to move from Martin’s cellar to the
Schruns office