industry INSIDER
EVOL
THE GROW LIGHT INDUSTRY
Las Vegas , Nevada | 1-888-364-7377 | Founded in 2016 | fohse . com
Revolutionising
When the innovative team at Fohse saw a gap in the grow light market , they seized the opportunity and ran with it , producing high-quality grow lights without cutting costs and developing a loyal following within the cultivation industry .
by Chris Bond
The Fohse company manufacturers innovative grow lighting . “ Fohse ,” an acronym for the Future of Horticultural Science and Engineering , is also a play on the Greek word for light , “ fos .” The future of grow lighting is exactly what American-engineered Fohse products are . For too long , inefficient HPS and underperforming LED lights have dominated the market . The creative team at Fohse saw the problem , committed to create the solution , and has outshone their competitors ever since . Chief Technology Officer , Alex Gerard , spent almost two decades in the medical and military electronics fields working on the lighting components of defibrillators , welding components , and laser markers . Raised by avid garden enthusiasts , he was compelled to take those skills and devote them to the voids and deficiencies he and his partners , Ben Arnet ( President ) and Brett Stevens ( CEO ) saw in the market . They could see the downfalls of relying on HPS , and that LED lighting fixtures were largely overpriced and not as effective as they claimed to be .
They spent more than two years on the research and development of a suite of lighting fixtures and technology that would improve the horticultural industry . The result was high-quality products that would convince longtime growers to abandon the lighting types and strategies they had employed for years . Unlike their competitors , the Fohse team wasn ’ t interested in a race to the bottom . The trend in commercial grow lights was to try and make each fixture more affordable by cutting costs wherever possible in the production process . Ben , Alex , and Brett eschewed this legacy of HPS and LED lighting manufacturers and took a different approach ; they wanted to increase yield per square foot of growing space , thereby making their product not just another grow-light in the sea of thousands of indoor growing aids , but a vital part of a successful indoor growing operation . “ When everyone else was trying to figure out how to make their lights more efficient to lower the electric bill , we were trying to get higher yields ,” the leadership team at Fohse recounted . Competitors continually cheapened their parts , while Fohse designed and continues to design fixtures with higher power and increasing yields , all while lowering the fixture count and boosting each product ’ s photon footprint . Like any other novel approach , there were skeptics and detractors . Those who doubted them , however , were left in the dust during the Fohse team ’ s debut at a 2019 industry trade show in Toronto . They sold out on everything they had made and took orders for thousands more .
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