Maximum Yield Australia/New Zealand January/February 2020 | Page 63

What significant things have you
learned so far about the industry?
The horticulture lighting industry is
fast growing. There are a few bad
players in the industry who have
given LEDs a bad name and it has
been an uphill battle to convince some
customers to give our LEDs a try. As
this industry is new and not regulated,
we see a lot of companies making
false claims and advertising. We
believe in science and transparency.
We share independent lab reports
on our website for our products.
We report our efficiency numbers
in horticulture metric PPF or μmol
of photons, and not the traditional
lighting metrics (like lumens).
What words of wisdom can
you share about the business,
the industry, or the future of
the industry?
The truest words of wisdom I can
offer are the ones that lead me in both
business and life: Treat others the
way you would want to be treated.
We strive to provide a superior
customer experience and offer
a great product at a fair price.
What makes your employees
so awesome? How does your
team bond?
We carefully choose the employees we
work with. We do not micromanage our
employees. We take a few employees
to exhibitions when we travel. This
helps them talk directly with customers
and understand the industry. Our most
recent exhibition was in Las Vegas and
it was a great bonding experience for
the team as we set up our booth and
explored the local area.
Does your company participate
in any community service?
Our company is transitioning from a
small to a medium-size business. Given
the 10- to 12-hour workdays and family
commitments, we currently do not
participate in any community service.
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