Maximize OWS Wealth Through Webinars Maximize OWS Wealth Through Webinars | Page 5

Counter Intuitive Way #1 = USE A PRE-WEBINAR SEQUENCE
Again, most people who attempt to use webinars to get clients online drive traffic to a One-off
Webinar and hope & pray the webinar does the job on its own!
This is the TACTICAL application of a webinar. You need to approach the use of webinars in a
more strategic way.
As opposed to driving a bunch of potential clients to a webinar and hoping they all sign up…
the first thing you’ll want to do is send them through a sequence of steps PRIOR to attending
the webinar.
These pre-webinar steps are made up of relevant, free gifts in the form of education-based
downloads, emails and videos.
Your pre-webinar education-based gifts are designed to build relationship and trust through
ensuring your potential client is being deeply served between the time they sign up for your
webinar – and the time they show up!
Accomplishing this goal also makes it much more likely they’ll attend your webinar…and invest
in your product, program or service.
Counter Intuitive Way #2 = USE A POST-WEBINAR SEQUENCE
If your potential client goes through your pre-webinar sequence… attends your webinar, stays
through to hear the offer… and still doesn’t invest…don’t give up on them!
Instead, create a sequence of steps AFTER your webinar designed to give them more value, and
a second, third or even fourth chance to say YES and INVEST!
© Lucrative Luminary Training
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