Maximize OWS Wealth Through Webinars Maximize OWS Wealth Through Webinars | страница 3

REASON #1: ONE-OFF WEBINARS HAVE LOW SHOW UP RATES!
Even if a Transformational Leader is able to get some potential clients to register to attend their
one-off webinar… the actual show up rate will be very low in most cases.
In other words, a very small percentage of those that sign up for the webinar will show up.
SCARY STATISTIC: “The average show up rate for free webinars ranges from 5%-20%!
The main reason for the dismal show up rate on free One-off Webinars has to do with the level
of commitment on behalf of the registrant.
In other words, there is very low obligation on behalf of the webinar registrant to actually
follow through and attend the webinar they signed up for…especially if the webinar is free!
People register for everything online these days.
Then on the day, they decide if they want to go or not. Often something better, more exciting, or
more urgent comes along and… they opt out! They have no skin in the game!
What’s more? People are pretty anonymous when they register for webinars…so there really
isn’t any ‘social pressure’ for them to follow through and show up.
REASON #2: ONE-OFF WEBINARS YIELD LOW RETENTION RATES!
Even if a transformational leader gets a bunch of potential clients to sign up for their webinar,
and somehow manages to get a good percentage of registrants to attend the webinar… it’s very
common for a high percentage of people to drop off the webinar way before the offer is made.
In other words, One-off Webinars have very low ‘stay through’ rates.
What does this mean for you? Well… when people don’t stay to the end of your webinar…they
don’t get to hear your offer – which means you don’t get to acquire a new client to serve and
you certainly don’t get to earn any income. Bad news all around!
© Lucrative Luminary Training
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