Matahef_Issue 03 April 2026 | Page 78

CO-CREATION IN GCC MUSEUMS By Sarah Nunn

LEARNING LAB

From Authority to Authorship

CO-CREATION IN GCC MUSEUMS By Sarah Nunn

78 MATAHEF ISSUE 03

Matahef_Issue 03 April 2026 | Page 77 Matahef_Issue 03 April 2026 | Page 79

Joomag is a leading digital publishing and content experience platform that helps businesses create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs, digital brochures, sales proposals, and marketing reports. Powered by AI and content automation, Joomag enables marketers, publishers, and non-creatives to produce professional, interactive content at scale. The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and enabling re-engagement through targeted campaigns and personalized content recommendations, Joomag helps businesses increase reader engagement and drive higher conversion rates.