(360) 591-8501
VIDEO & COMMERICAL PRODUCTION
TELEVISION - YOUTUBE - VIMEO
MAXIMIZING THE BRANDING EFFECT THROUGH LTME
TV commercials affect five main parts of the brain, associated with emotional
intensity, emotional direction (attract or withdraw), attention, engagement and
Long-Term Memory Encoding.
Things like the power of music to drive emotions, engagement and attention was
seen a number of times, and those ads that contained music performed
significantly better on those parts of the brain than those that didn’t. fMRI analyses
shows the importance of TV ads in creatively engaging the parts of the brain
responsible for purchase decision-making or empathy, both of which have a
huge influence on how our brains respond to a piece of advertising uisng proven
methods and targeting.
BRIGHT IDEAS TV & VIDEO
CALL (360) 591-8501 TO TAKE YOUR BUSINESS INTO THE LIGHT
WWW.M-Y-AGENCY.COM