Mastering Creativity Mastering Creativity | Page 31

Smart People Should Create Things
31

Smart People Should Create Things

It was 1974 and Art Fry was spending his weekend singing for the local church choir. On this particular Sunday, Fry was dealing with a relatively boring problem: he couldn’ t keep his bookmarks in place.
In order to find hymns quickly, Fry would stick little pieces of paper between the pages like bookmarks. The only problem was that every time he stood up, the pieces of paper would slide down deep between the pages or fall out of the book completely. Annoyed by the constant placing and replacing of his bookmarks, Fry started daydreaming about a better solution.
“ It was during the sermon,” Fry said,“ that I first thought,‘ What I really need is a little bookmark that will stick to the paper but will not tear the paper when I remove it.’” [ 7 ]
With this idea in mind, Fry went back to work the next week and began developing a solution to his bookmark problem. As luck would have it, Fry happened to be working at the perfect company. He was an employee at 3M and one of his co-workers, Spencer Silver, was an adhesives specialist.
Over the next few months, Fry and Silver developed a piece of paper that would stick to a page, but could be easily removed and reapplied over and over. Eventually, this little project became one of the best-selling office supplies of all-time: the Post-It Note.