Mastering Creativity Mastering Creativity | Page 13

13 a run. The work of top creatives isn’t dependent upon motivation or inspiration, but rather it follows a consistent pattern and routine. It’s the mastering of daily habits that leads to creative success, not some mythical spark of genius. Here’s why… Daily Routines William James, the famous psychologist, is noted for saying that habits and schedules are important because they “free our minds to advance to really interesting fields of action.” An article in The Guardian agreed by saying, “If you waste resources trying to decide when or where to work, you’ll impede your capacity to do the work.” And there are plenty of research studies on willpower and motivation to back up that statement. In other words, if you’re serious about creating something compelling, you need to stop waiting for motivation and inspiration to strike you and simply set a schedule for doing work on a consistent basis. Of course, that’s easy to say, but much harder to do in practice. Here’s one way of thinking about schedules that may help...