Master Style Guide Aug 2026 | Page 91

Photography

Image checklist

2. Expression

Expression and action are interesting, unposed and natural, capturing a genuine moment in time. A sense of movement can also help create fresh and spirited imagery.

Focus on representing an authentic range of emotions – from quiet introspection to livelier expressions. We keep our distance from cheesy grins and overly posed compositions.

Expression

Action feels stiff, posed and slightly uncomfortable.

Expression Captures a genuine moment. Feels relatable, optimistic and unposed.

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Master Style Guide