1. Focus & composition

3. Colour & vibrance

Look for compositions with a single focal point that tell a clear story.

Calm, clean backgrounds help guide the viewer ' s eye to the focal point.

Capture interesting perspectives using a range of camera angles.

Expression and action are interesting, unposed and natural, capturing a genuine moment in time. A sense of movement can also help create fresh and spirited imagery.

Focus on representing an authentic range of emotions – from quiet introspection to livelier expressions. We keep our distance from cheesy grins and overly posed compositions.

Aim for vibrant pops of colour that leverage our accent palette in a natural and unforced way. These colour pops can come through in the styling of the talents’ wardrobe or their surrounding environment.

Avoid desaturated and muted images, as they fall flat alongside the UNSW yellow in layout.

Look for crisp images with bright, warm and where possible, natural light.

Whether indoors or out we aim to achieve a consistent grade across all imagery.

Avoid dark and muted images, as they fall flat alongside the UNSW yellow in layout.