Our layout system can flex to communicate any message, no matter the audience.
The layout system heroes our core yellow – our key differentiator in market. It ensures our logo mostly sits on a yellow background, but can sometimes appear on white.
Our system is built around a grid. This provides an extremely flexible, modular way to lay out imagery and type. This means we have many options, so our applications don’ t look the same.
Use the flex of the grid to vary the emphasis of type or imagery. The main goal, with any hero comms, is to have a balance of our yellow and fresh white space.