Colour Pattern & shape use

Use of both our primary and accent colours for our flat and patterned shapes allows us to create greater interest in our designs.

Yellow or white Solid = 100 % full

Yellow & white Pattern 1 = 100 % full

Yellow & white Pattern 2 = 100 % full

Yellow or white

Yellow and white shapes and patterns are used at 100 % full colour and feature prominently in our work. We never tint our yellow.

Accent colours

Accent colour shapes can be tinted or 100 %.

For editorial execution, we use 15 % or 30 % tinted shapes to avoid disrupting the reading experience.

Accent colour Solid = 15 % tint

Accent colour Pattern 1 = 30 % tint

Accent colour Pattern 2 = 30 % tint

100 % accent colour shapes can be used in other executions providing they sit harmoniously with our yellow. They should not overpower or dominate our yellow, especially on illustrations and key visuals for events.