Master Style Guide Aug 2026 | Page 56

Colour Proportion

Primary palette

Our core colours of yellow and white, with black type, help us to maintain brand attribution through all our communications.

Yellow is our hero brand signifier and should always feature prominently in our work.

1. Primary 2. Accent

Accent palette

Our accent palette can be used as a complement to our hero yellow.

Each accent colour is designed to sit harmoniously alongside yellow without overpowering or dominating it.

To keep our look professional and clean, we recommend no more than two accent colours are used at any one time. For example, you can use two shapes with different accent colours but keep yellow and white as the predominant colours. We also use caution when placing accent colour on a yellow background.

Each accent colour comes with tints that can be used in combination with other colours.

Yellow Black White

2. Secondary Accent 3. Tertiary Accent

Indigo Red
Green Pink
Blue Teal
Purple Orange
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