Master Style Guide Aug 2026 | Page 47

Iconography Icon style

Icons help us communicate products and services clearly.

Our icons are simple and geometric. They are functional, not decorative.

Remember to limit the use of icons and use imagery where possible for a more emotional outcome.

Our iconography covers education, research, social media, awards, reports, technology and more.

Our principles to select and create new icons are:

1. Line style Our icons use stylised lines. We don’ t use flat filled shapes or holding shapes.

2. Mix of straight and round corners Matching the flex of our brand shapes, our icons demonstrate a balance of straight and round corners.

3. Less is more Avoid unnecessary details, keep it clean and focussed.

While we do not have a single icon library, following these principles will ensure your icons are on brand.

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Master Style Guide