Master Style Guide Aug 2026 | Page 45

Progress for All

Within body copy

Progress for All can appear in headlines, subheadings and body copy. The capitalisation and formatting depend on what you are referring to.

• Brand platform: Use Progress for All when referring to the official UNSW brand platform, campaign, standalone headline or branded assets.

• UNSW strategy: When referring specifically to the official UNSW strategy, write Progress for All in italics.

• Descriptive use referring to the broader mission: Use progress for all in lowercase when using the phrase descriptively rather than as the name of the brand platform or strategy.

Brand platform examples

UNSW strategy

Descriptive use referring to

the broader mission

Progress for All is at the heart of the UNSW brand.

Download the Progress for All lock-up.

The Progress for All headline treatment can be used across a range of communications.

UNSW’ s Progress for All strategy shapes our approach to education, research and engagement.

Our work helps create progress for all through education and innovation.

Together we can achieve progress for all.

Research that delivers progress for all.

Progress for all starts with you.

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Master Style Guide