Progress for All can also be used as a standalone headline or tagline to reinforce our brand purpose.
When used in this way:
• Write it in sentence case: Progress for All
• Use the Clancy Regular font for internal communications
• Follow the approved typography specifications
Unlike the logo lock-up, the headline treatment is more flexible and can be adapted to different layouts and formats. Alignment and supporting graphic elements may vary, provided they remain within the approved brand guidelines.
Type specifications Shapes Lines
Progress for All
Font Clancy Regular
Tracking( character spacing) Between 10 – 20
Leading( line spacing) Set at 108 % of font size
Capitalisation Capital A for all standalone wordmark usage
Alignment Left or centred. The wordmark can also appear on one-line on assets that are wide with shallow height.
Progress for All
The standalone wordmark may be housed inside a UNSW shape.
Two shapes from the UNSW shape system are preferred: UNSW Flat Shape 03 and UNSW Flat Shape 04( shown above and above right).
Progress for All
Lines can also be used in conjunction with the shapes.
When using a line, it is best to create it from an outline of the main shape used. However you can vary this depending on the nature of the design.