The following headline styles should be used with careful consideration and only when it helps to emphasise an important message in campaign applications and collateral.
1. Underline
Underlining is used to create emphasis where needed. Underline the word most critical to the message, and usually only one word. The weight of the underline is half the stroke width of the type weight.
2. Indent
Indents can also be used to create visual interest. Similar to the underline, the indent adds emphasis to one word or part of the headline. The indent is set so the message is still clear and doesn ' t split words that should be read together. Only one line of a headline has an indent while the others stay aligned to the grid.