Introduction

Hearts Hands Minds

Our‘ Hearts, Hands and Minds’ brand framework reflects who we are as a University, each element representing an important aspect of our DNA. The support statements under each emphasise important brand attributes that we seek to build strength in.

Together our Hearts, Hands and Minds come together to shape“ Collective Progress”- this is our new brand idea.

‘ Collective Progress’ shifts our focus to the significant progress and societal impact UNSW makes for individuals to prosper and for all in the world to thrive.

Hearts

Hands

We make Collective Progress

Minds

Our brand framework aims to capture the essence of UNSW, providing guidance to ensure consistency and elevate how we communicate to build our brand.