Tone of voice

Flexing our tone of voice

UNSW engages with many different audiences. From our current and future students both here and abroad, to the global research community, our employees, the media, and more.

While we stay true to ourselves no matter who we are speaking to, our tone of voice can dial up or down certain principles. This lets us communicate in a way that is appropriate for both who we’ re speaking to and the context we’ re speaking in.

Spark curiosity

Be concise

Add yellow in a grey world

For instance, dialling up our conversational tone in future student communications can help a younger audience feel less intimidated. While in a media release, we can dial up our sense of ambition as we proudly communicate the accomplishments of our people.

Refer to our Audience Messaging Matrix for further guidance.