Master Style Guide Aug 2026 | Page 11

Tone of voice

Personality

It’ s not just what we say that is important, but also how we say it.

In refining how we communicate we consulted with our community to help define our personality and guide our tone of voice.

We’ re curious, discoverers, hungry to learn more

We’ re brave and lean in

We’ re intelligent; we speak from facts

We’ re confident – not shouty or aggressive

We’ re considered – not reactive

We embody the next generation; focused on what’ s to come

We’ re inviting and collaborative

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Master Style Guide