In January 2017, the University of New South Wales adopted the business name’ UNSW Sydney’ and’ UNSW Canberra’. This name change reinforces the University’ s city locations in iconic Sydney and our national capital, Canberra.
UNSW Sydney is the masterbrand for the University.
Except when specifically referring to UNSW Canberra, the first mention of the University communication must be’ UNSW Sydney’. Subsequent mentions must be’ UNSW’.
The legal name of the University is’ University of New South Wales’ per the University of New South Wales Act 1989( NSW).
Brand approval
Internal staff
Use of the University’ s brands, cobranding and development of new brands / logos must first be approved by UNSW’ s brand team. The brand team can be contacted via brand @ unsw. edu. au
Non-UNSW staff
All uses of the UNSW brands must be provided to UNSW brand for a review and approval prior to use via brand @ unsw. edu. au