Master Style Guide Aug 2026 | Page 100

Photography

Image in application

When selecting images, it is important to consider the context they will appear in. Will the image serve as a singular focal point or will it need to sit beside and complement multiple images?

Visual pacing is also important. A busy image alongside a calmer portrait shot or textural detail can work well.

Avoid multiple detailed images on an application as they compete for attention and create a cluttered design effect.

A single detailed image, alone on an application works better.

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Master Style Guide