Massimo Vignelli massino | Page 6

The Conmemorative Edition of the subway in 2007 At the end of 2007, Mark Rozzo, an editor at Men’s Vogue magazine, invited Vignelli to submit a commemo- rative edition of his map for inclusion in a ‘design classics’ edition of the magazine. This invitation precipitated the thinking of the team at Vignelli Associates, who had for some time been considering how they would do the map differently. Massimo Vignelli, Yoshiki Waterhouse, and Beatriz Cifuentes worked together to build a new, up-to-date map from scratch. Their general princi- ple of making the map remained the same, of a systematic and minima- list design, they added the specific requirement that the map should preserve spatial relations between stations. For example if one station is east of another station in real life, then it must be so on the map. This defused one of the most persistent criti- cisms of the 1972 map. Their wholly new map was released through the May 2008 edition of Men’s Vogue: within hours, all 500 signed prints were sold for charity at US $299 each.