To put it in another way, what formerly were unique media platforms -newspapers, radio, films -have lost their distinctiveness. In Toronto we could observe that newspaper are finding it difficult to market their products. They are trying all sorts of sales tactics to get people to buy them. Most people now don not got to the theatres to watch films. They rather prefer to watch them through their DVD players or their computers. Radios are also loosing their patrons to TVs and laptops. More than 90 percent of the Canadians have either cable or satellite service. We are now living in the digital age where there are drastic changes in the way the people gain access to information and entertainment. 80 percent of all Canadian households have computers and the government at all levels is spending considerable amounts of money in providing internet services to schools, libraries, community centers and rural areas. As human beings become better and more equally informed ,they would be able to create a superior ,more equal society. The networked society has speeded up the pace of the information age making communication quicker and more efficient. Culture and Media Culture is the glue that holds society together. At every level from the local to the global, contemporary culture is increasingly subject to mediatisation. The world is influenced by the media. During the last 60 years entertainment has become an international commodity. Western and especially American dominance of the world news and entertainment has been viewed with concern by other countries as it might lead to greater, political and military imbalance. That is why the UNESCO passed in 2005, the Convention on the Protection and Promotion of the Diversity of Cultural Expression agreement that affirmed the right of governments to adopt policies to support cultural expression. The Canadian government has given opportunity to all its cultural minorities to have every opportunity to develop their ethnic media. The majority of ethnic media outlets fulfill the official goals of multiculturalism: they contribute to ethnic cohesion and cultural maintenance and at the same time help minorities integrate to the larger society. For example the OMNI chain owned by Rogers provides programming in many languages including Portuguese, Mandarin, Punjabi and Tag log. Canada should shed its North American identity and participate in global media flows. The Canadian community is no longer national but local, regional and global which is currently termed 'globalization.'