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Mobile devices will very soon have as much processing power as our laptops, and this provides a platform with
ever-expanding capabilities, right at our fingertips. Accessibility on-the-go allows for customised experiences
based on anything ranging from your location to your daily to-do list and vital stats.
On a commercial scale, immersive product and service experiences can be created to reach out to your fans and
customers, using these mobile powerhouses. New channels of marketing which cater to an ever-growing segment
of the masses, yet offering each user within the segment a customised experience, have come in to existence.
New-age marketing demands that content be relevant and personalised for maximum reach and effectivity.
As virtual reality (VR) experiences through these technological platforms become more and more ubiquitous,
experiences you haven’t had before can be created and brought to the convenience of your palm. Furthering this,
augmented reality (AR) amalgamates the physical world and the 3D spaces of virtual reality (VR) in the most
interesting and creative ways. The world really becomes your oyster! A whole new kind of digital interactive oyster.
UNIQLO OFFERS A ‘MAGIC MIRROR’ IN THEIR STORES, where customers can try on one
jacket and simply flip through the available colours for that item of clothing via the interactive
mirror. The application can also suggest clothes which may match the customer’s selection.
AN X-RAY VIEWER APP COULD ‘UNDRESS’ A MODEL, to provide an immersive experience,
advertising multiple layers of clothing on one model, on one physical printed page. This could be
utilised for mixing and matching clothing too.
HOLD A TABLET OVER THE 2D IMAGE of an object and an interactive 3D version of the same (or
another) object will appear on the tablet screen, rising up from that 2D image, which can be manipulated, on-screen. A secret virtual page could be attached to a printed magazine page, with special
offers or information bubbles which pop up, as you view them through an AR app.
GOLD RUN SHOES USED NOVEL VIRTUAL POP-UP STORES for a low-budget marketing
campaign, which resulted in one of the biggest revenue-generating weekends for their online store.
Imagine shopping at virtual stores which appear at actual physical locations, can only be seen via a
mobile device, and during a certain time period only?
THE BALLARD APP ENTERS THE VIRTUAL COMMERCE SPACE by allowing the user to quickly
find out more information and save or buy items shown on the pages of their magazines by simply
viewing the printed pages through the smart device app.
THE AWARD-WINNING MOBILE STRATEGY GAME, INGRESS, stands out by laying the game over
a real-world map based on your location, where you can only get involved in gameplay within a
certain radius of your physical location. Imagine taking over a portal in Nugegoda? You have to
actually be in Nugegoda to do that.
The possibilities of augmented reality are only limited by our creativity, as it brings together the physical world and
the virtual realism realm in intriguing ways, blurring the lines between, a day at a time. Applications can range from
product development and market out-reach to personalised customer experiences and education, take your pick.
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if you have any comments, questions or ideas.