sider
The Economic Rationale
HAVE A
THINK ABOUT ?
Growth to accelerate in 2014 - Real GDP projected
to be 4.1%
Growth in consumption anticipated due to half the
population being Under 30
Goal to be one of the world’s ten largest economies by 2023
Turkey expected to emerge as Europe’s fifth largest
economy and a key trading hub by 2030
COUNTRY PULSE
The Business Case
IN 2030 TURKEY WILL BE
Ranked 69th in the Ease of Doing Business Index
Total Tax on Profits high at 40.2% - however positive trend on
incentives aimed at Investors
COULD TURKEY FACTOR
IN MAS’S NEAR-SHORE
PRODUCTION STRATEGY
Stable Financial system though susceptible to external shocks
18
th
largest country in the world
Labour costs for manufacturing lower comparative to
much of Europe
Geographical positioning as a market with access to Europe and Asia
The Power of the Consumer
IS THERE A B2C
OPPORTUNITY TO BE
EXPLORED ?
Population to age rapidly
from 2012 – 2030
However the youngest
country by demographic
in Western Europe
CONSUMER BUZZ
Rising Interest in Social Media Use Affecting
Consumer Habits
‘Sellsumers’ : Turkey has a vibrant sellsuming
market, - the idea of finding good deals and
bargaining online (i.e. Sahibinden)
Consumers Increasingly Using Credit
Cards To Purchase Products
Property of MAS Innovation
IS THERE AN OPPORTUNITY
TO INNOVATE PRODUCT FOR
THE YOUNGER MARKET ?
TURKEY IN 2030
Population to surpass
85Mn in 2027 77.7% of
the population to live in
Urban cities