MAS Innovation Newsletter June 2014 | Page 9

PAGE 09 6. CROWDFUNDING MARKET SIZE SPOTLIGHT TOP 10 CROWDFUNDING SIGHTS www.kickstarter.com www.indiegogo.com www.crowdfunder.com www.rockethub.com www.crowdrise.com www.somolend.com www.appbackr.com www.angel.co www.invested.in www.quirky.com NG SOURCE : Forbes CROWDFUNDING OWERING A REVOLUTION MAS CONSIDERATIONS Public Disclosure may affect the novelty of the idea and so disclose only basic consumer information and not technology specifics Ensure the idea does not infringe on any other patents and hence undertake a patent search prior Ensure you have consent to use any 3rd party technology if part of the product idea Thought Starter How can MAS leverage the phenomenon of Crowdfunding to test & fund our own ideas The ability to raise “virtual capital” provides a degree of credibility for the proposed concepts “Nothing like selling a concept to a consumer-validation” Opposed to the classical mechanism of closed innovation, consumers and investors will have a significant influence on crowdfunded concepts – “Open Innovation and Co-Creation” A crowdfunding project will also provide a certain element of marketing in the space of Social Media, the projects concepts if successful will go viral. A quick mechanism to obtain “free” marketing. Sources : Startup America Partnership CONNECT WITH MAS INNOVATION please email [email protected] if you have any comments, questions or ideas.