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CONSUMER TRENDS BY
LIFESTAGE
BABIES AND INFANTS
Now immigrants having fewer children
Menus vary for US babies and infants
TWEENAGERS
Tweens (and parents) find mobile phones
an essential accessory
Tweens are big users of social networking
sites but tend to do so out of parents’ sight
YOUNG ADULTS
Back-to-college spending up despite
less-than-robust economy
Student borrowing and debt rises
significantly, affecting young consumers’ spending
MID-LIFERS
Approaching retirement, many nervous
Mid-Lifers cut spending
Consumer demand and spending
patterns change as Mid-Lifers get older
“The Sandwich Generation”: taking care
of both children and parents affects
personal finances
LATE-LIFERS
Pressed American Late-Lifers continue
working beyond retirement age
Out-of-pocket healthcare costs squeeze
Late-Lifers’ budgets
KIDS
Back-to-school shopping patterns are changing
Despite busy schedules, parents say they find time
to play with their preschoolers
Kiddie couture: major fashion houses now designing clothing for kids – and the
ethical issues surrounding this
TEENS
Teens increasingly shopping online instead of
going to the mall
Teens less interested in driving
Summer jobs (and wages) scarce for teens
MIDDLE YOUTH
America’s Middle Youth very worried about funding their retirement Similarities and differences
in spending between Hispanic and
non-Hispanic Middle Youth
Middle Youth spend the
most on internet retail sites
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