MAS Innovation Newsletter June 2014 | Page 7

PAGE 07 CONSUMER TRENDS BY LIFESTAGE BABIES AND INFANTS Now immigrants having fewer children Menus vary for US babies and infants TWEENAGERS Tweens (and parents) find mobile phones an essential accessory Tweens are big users of social networking sites but tend to do so out of parents’ sight YOUNG ADULTS Back-to-college spending up despite less-than-robust economy Student borrowing and debt rises significantly, affecting young consumers’ spending MID-LIFERS Approaching retirement, many nervous Mid-Lifers cut spending Consumer demand and spending patterns change as Mid-Lifers get older “The Sandwich Generation”: taking care of both children and parents affects personal finances LATE-LIFERS Pressed American Late-Lifers continue working beyond retirement age Out-of-pocket healthcare costs squeeze Late-Lifers’ budgets KIDS Back-to-school shopping patterns are changing Despite busy schedules, parents say they find time to play with their preschoolers Kiddie couture: major fashion houses now designing clothing for kids – and the ethical issues surrounding this TEENS Teens increasingly shopping online instead of going to the mall Teens less interested in driving Summer jobs (and wages) scarce for teens MIDDLE YOUTH America’s Middle Youth very worried about funding their retirement Similarities and differences in spending between Hispanic and non-Hispanic Middle Youth Middle Youth spend the most on internet retail sites CONNECT WITH MAS INNOVATION please email [email protected] if you have any comments, questions or ideas.