MAS Innovation Newsletter June 2014 | Page 4

SIGHT-FEATURE PREDICTIVE ANALYTICS OPPORTUNITY FOR HR Predictive Analytics / Big data Que C'est? It is the methodology for gathering and analyzing volumes of data from varying sources and creating trends that provide for strategic decision making. THE BIG DATA – big data is no longer hidden secret used solely by marketing, sales or research groups to up their game. It is presently coming into light the validity of predictive analytics within the HR and Finance function. Where it aids is with improved insights and strategic decision making. Many companies are too employing and nurturing persons with competencies digress and read off from big data. And it is advocated that HR too is consciously building similar capability – to collect and analyze information. This help not only in aligning to a culture of scientific reasoning and justification; to a function Property of MAS Innovation that is deemed more qualitative, but too it emphasizes data driven decision making. “More predictive than reactionary” Turn over trends; preparing for April and January attrition, Competitor benchmarking, without terming it predictive analytics innate insight into regular trends gives rise to certain actions we already undertake at MAS. Benefits have been evident so why not HR go further? The opportunities of informed planning on employee behavior patterns: Strategic HR: Talent management, manpower planning, human capital value add Recruitment: Sources of best talent, best fitment (qualification and experience make up) for different types of jobs